AboutIndependent in spirit.
Cinematic in execution.
Studio philosophy
Music deserves visuals that feel as intentional as the song. We start with the sound and build outward, so every frame carries the mood of the track.
Creative direction
Each project gets its own visual language: palette, pacing, camera and texture chosen to match the artist, not a template.
Production approach
We blend 3D, 2D animation, AI-assisted tools and editorial editing, picking the right technique for the story and the release plan.
Commitment to artists
We work with independent musicians directly, communicate clearly, and treat every release like it matters, because to the artist it does.
Founder / Creative Director
John Peter
John founded 74 STUDIO to give independent artists access to visuals with real cinematic weight. He directs every project personally, from first listen to final export.
Brand identity
The sculpted chrome 74 and metallic portrait reflect what we stand for: crafted, industrial, and personal at the same time.